This New Orleans Cosmetics Mogul Made $1 Million In 90 Minutes
Ms. Raynell Steward, better known as Wuzzam Supa or Supa_Cent on Instagram has helped us laugh with her comedy skits, throw down in the kitchen with her cooking videos, and level up with her inspirational posts about hustling smarter instead of harder.
This New Orleans native took the exposure from her viral Vine and Instagram videos but also her leap of faith and started her business in 2017: a cosmetics line inspired by school supplies. She is now known as the entrepreneur who sold $1 million worth of her products in 90 minutes on Cyber Monday 2018, sending her supporters into a frenzy and leaving her speculators confused, asking: Harpo, who is dis Supa woman?
Ironically enough, The Crayon Case is a line that is dedicated to amateur makeup artists, and if you are an avid follower of Supa, you won’t be surprised to see her uploading various videos of her impromptu makeup tutorials filled with tips and suggestions.
As with most entrepreneurs, her road to this newfound success was not easy, unlike some who covered this year’s Forbes list with a false “self-made” title (side eye). Nonetheless, Supa has made sure to share her obstacles and experiences along the way to help other women who are reluctant to start investing in their dreams and essentially, boss up. Supa shares: “Y'all be underestimating yourselves. If something is poppin’ - it don’t matter who made it, who created - if it’s poppin’, b*itch they gon’ see it.”
Supa was correct about her creativeness being noticed, as Crayola approached the CEO about her designs and how they closely resembled those of the branded crayons. Supa responded by immediately stopping production and changing her designs, even asking for the mega brand’s approval of her revisions. To her surprise, shortly after Crayola debuted their own cosmetic line that bared a shocking resemblance to Supa’s products. She explains:
“They have the right to tell me ‘b*itch take that off, that’s my sh*it’ so we changed it with no problem, so I understand. I infringed their brand first, so why can I be mad at them for seeing some sh*t is poppin'… I’m not about to poke no bear. I’m not about to go [to] them and say, ‘You stole my shit, I’m taking you to court,’ b*tch no! Those people could have sued me…and they didn’t. So why would I go sue those people for something they rightfully could do?”
Supa took her “L” like a champ, and learned as a lesson in how important it is to really invest in trademarking and researching thoroughly before debuting any new products. The incident was just a slight stumble on her road to success, as she was able to bring her story to the 2018 Essence Music Festival stage this past summer, solidifying her status as a hometown hero.
The quality of Supa’s products precedes her larger than life social media personality and existence in the virtual beauty world, as she really spent a lot of time perfecting her products. Being a darker hue of brown, Supa kept high pigment and longevity of the products in mind, specifically The Crayon Case ‘ishadow’ palette.
Supa’s products are fun, fresh, and affordable with the hit sold out Crayon Casepalette being priced at $30 and the 7-piece pencil shadow brush set to match at $18.
Supa is a 30-year-old CEO and mother of a young son, awaiting the arrival of her daughter with her supportive fiance, and has worked over 15 jobs in her hometown before quitting her job as a waitress and following her dreams. Some may call her an overnight success, however, supporters of Supa know the hard work and dedication she has put into this victory. In her own words, she shares:
“Don’t hate on yourself. Along your journey, many people will tell you what you can’t and what shouldn’t do. Don’t be that person to yourself.”
If you haven’t already done it…. Go hit that reblog button. Do what you have to, just do that too.
Like seriously. Just find one and reblog it real quick. I post a couple yesterday and put into the universe that I actually wanted it
Only been at work for a couple and I get this at as a tip! (tips ain’t normal at ALL in here)
Come on now!!
Let it work for y’all too
YALL!! THERE HAS BEEN AN INCREASE!! (I don’t know how your bank account is set up, but $55 dollars in tips counts as a blessing over here!)
*sending out money blessing vibes to y’all*
Counting my blessing and they total up to $60 today. (Got another $5 tip not too long ago)
Today was good. Im trying to maintain this same energy all this week to see what will come of it
I don’t care, I ain’t playin. Imma need one of these damn thangs to work, now.
I might as well not reblogging aint gone put money in my pocket
Let the universe know what you want
Cash app $drinabee if you tryna bless me
That works too I guess 😂😂 #BeTheBlessing
I mean if someone would like to bless a struggling college student, mine $neshao and I have Venmo 👀
Same if somebody wanna help me out $camjam21 😌
cash app me my birthday next year january $EzekielCrawford
gone be thirty and im scared help every dollar helps
Somebody sent $20 for my graduation 🎓 Saturday, cash app $drinabee if you want to donate too
Yo I reblogged that goat one and I ended up getting 27 dollars in my back account cause I got a refund on a sex toy that didnt work the day after i reblogged that shit
😂💀 blessings come in every shape and form
Exactly mine was just unconventional 😂
always taking donations $ChanteEunan
Tryna start burlesque dancing and i need cute shit $noeyyyy
